Email Copy Increases Sales – How to Position Your Product/Service as The Prospect’s Savior
Online Sales Letters (Emails)… An Absolute MUST In Marketing
They cost significantly less than printed letters. They can connect with a larger audience. Emails take less time to produce and send out. They also create a bond between the company and the customer… The company is looked upon as a source of knowledge – as an advisor.
Two Common Reasons to Use Email
1) Following up with prospects who have given you their email address for a freebie, giveaway, or asking for more information.
2) Sending content to someone who signed up for your newsletter.
Your email will ALWAYS have a link for the prospect to click on that sends them to a sales message/page. >>>> YOU WANT THEM TO CLICK THAT LINK<<<<
An email is NOT supposed to be a sales letter! You’re NOT (normally) trying to get them to buy directly from that email, but to click the link to go to your website and read more details and/or make the PURCHASE then and there!
How Do You Get Them To Click That Darn Link?
- Be the go-to expert on that topic/problem they want solved. Or, be the professional marketing/copywriting expert in their niche/industry. YOU offer solutions to their problems – be the Hero!
- Make it easy to understand, not complicated, not too lengthy.
- Be conversational and friendly. Do NOT be spammy or salesy. You don’t want them deleting the email or unsubscribing or marking your emails as spam.
- Make them trust you. The KNOW, LIKE, TRUST factor is super important with emailing prospects! They gave you their email address, so don’t make them regret it.
Emails That Work BEST…
- Highly relevant to what the prospect needs to solve their problem.
- Catch the prospect’s attention with the first few sentences of the email. Make your point fast.
- Have an urgency – a REASON for the prospect to pay attention NOW.
- Shorter emails (about 500 words).
- Contain ONE offer/ONE message for the prospect to focus on.
- A clear, obvious Call-To-Action with a link to click on. The same CTA link can be posted in more than one area of your email. It’s best to use only ONE destination where the prospect can land. DON’T give them several different links of “where” they could go next. Keep it simple – ONE idea/offer/message per email.
What About Autoresponders?
Autoresponders are a series of follow-up emails sent to site visitors who have provided their email addresses as a result of a purchase or signing up for a newsletter, membership, or free report. The series will contain 3, 5, or 7 emails. They are pre-written to engage the visitor and set up in your email marketing provider account (example: MailChimp, Constant Contact, AWeber, MailerLite, GetResponse, etc.) to automatically go out in a specific order within a specified time frame (example: one email per week until the last in series is sent out).
What About E-Newsletters?
Gotcha covered… hop over to this page explaining e-newsletters.
I offer a FREE 45 minute initial consultation to determine how I can help you reach your goals. Not into phone calls? No problem. Email works for me, too. I can write up a proposal and there is no obligation to buy.
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