If you run a wellness business (spa, med-spa, boutique fitness studio, health coaching practice), you probably didn’t open your doors because you love writing content.
You started your business to help people feel better, live healthier, and transform their lives.
But in today’s world, content isn’t optional. It’s how you get found, stay connected with your audience, and build trust before someone ever walks through your doors, buys your products, or books a call or appointment.
Here’s the thing: most wellness business owners are already stretched thin. You’re seeing clients, managing staff, dealing with schedules, tracking inventory, responding to emails, and somehow, you’re also expected to write blogs, post on social media, send out newsletters, and keep your website updated?
No wonder the creative energy is gone by the end of the day. 😴
Let’s talk about why content feels so hard and a better way to approach it that doesn’t drain your energy or take you away from the heart of your business.
You’re Not Alone: Content Creation Fatigue Is Real
Whether you’re a solo health coach or managing a full spa team, content creation tends to fall to the bottom of the to-do list. And when you do sit down to finally write that article, your brain is fried from a full day of giving your clients your best.
It’s common to hear things like:
- “I know I need to post more, but I don’t know what to say.”
- “I started writing a blog post weeks ago… it’s still in my drafts.”
- “I haven’t emailed my list in months. I’m too busy!”
And honestly? That’s understandable.
You’ve got more important things to do than sit in front of a blinking cursor, wondering how to explain lymphatic drainage or intermittent fasting in a way your audience will care about.
But here’s the good news: content doesn’t have to be this hard. In fact, it gets a whole lot easier when you focus on one key piece.
One Article, Many Uses
Instead of trying to come up with new content ideas for EVERY single platform, what if you created just one article or blog post per month and let that article do the heavy lifting?
🎯Here’s how it works:
- You publish one thoughtful blog post/article on your website.
- You break it into smaller pieces for social media – pulling out quotes, tips, or “Did you know?” facts.
- You repurpose part of it for your email newsletter.
- You repost parts of it later, with small tweaks.
- You link back to that article in multiple places to bring traffic to your site.
With this approach, you’re not starting from scratch EVERY time. One solid article gives you weeks of content to work with. Plus, it lives on your website, helping with SEO and showing Google that your site is active and helpful.
Why a Website Article Is Worth It
We often hear that social media is “where people are,” but your website is where serious potential clients go when they’re thinking about booking or buying products. And what they find there can make or break that decision.
A regularly updated blog or article section shows:
- You know your stuff.
- You’re active and in business.
- You care about educating and helping your audience.
It builds trust before someone ever picks up the phone or clicks “book now.”
Plus, articles give you a place to expand on topics that can’t be covered in a single Instagram caption. They also serve as ongoing resources you can link to over and over again, especially when answering common client questions. Just send your client or potential client a link to an article that thoroughly answers their burning question.
Article Ideas for Wellness Businesses
Not sure what to write about? 🤔Here’s a list of content ideas tailored to your type of business:
For Wellness Spas:
- “5 Signs You Need a Lymphatic Drainage Massage”
- “What to Expect During Your First Facial”
- “Why Monthly Self-Care Isn’t a Luxury, It’s a Necessity”
- “The Difference Between a Spa Facial and a Med-Spa Treatment”
For Med-Spas:
- “What Is Microneedling and Does It Actually Work?”
- “Top 3 Treatments to Prep Your Skin for Summer”
- “Botox vs. Fillers: Which One Is Right for You?”
- “How to Extend the Results of Your Med-Spa Treatments”
For Fitness Studios:
- “Why You’re Not Seeing Results from Your Workout (And What to Do)”
- “A Beginner’s Guide to Strength Training”
- “How Group Fitness Creates Accountability and Community”
- “The Best Post-Workout Recovery Habits”
For Health Coaches:
- “3 Common Nutrition Myths, Busted”
- “How to Reset Your Energy Without Caffeine”
- “A Day in the Life of Balanced Eating”
- “What to Do When You Fall Off Track (Without the Guilt)”
These are the kinds of questions people are already typing into Google. So, the answers should be on your website.
How to Repurpose an Article
Let’s say you write a blog/article post titled “What to Expect During Your First Facial.”
You can then:
- Pull out two or three short quotes or tips for Instagram posts
- Share a behind-the-scenes video explaining the process
- Create a carousel post with the “Top 3 Benefits of a Professional Facial”
- Send an email newsletter with a short intro and a link to the full blog post
- Turn the post into a script for a quick Reel or Story
- Answer a client’s question with a link to the article
See how much mileage you can get from one piece of content?🎉
But What If You Don’t Have Time?
Here’s the truth: you shouldn’t have to be a full-time content creator AND a full-time wellness professional.
Your clients need your expertise, your energy, and your care.
And every hour 🕒 you spend stressing over what to write is an hour you could be spending serving clients, building relationships, or simply taking a well-earned break.
That’s where I come in. Ta-Da!🥳
Let Me Help You Make Content Easier
If you’re a wellness business owner who’s ready to stop staring at a blank screen and start sharing helpful, polished content that actually connects with your audience, I can help.
I specialize in content creation for wellness businesses, including:
- Website articles and blog posts
- Email campaigns and e-newsletters
- Social media captions and strategy
- Case studies and success stories
- Website content updates
I take your expertise and turn it into content that works for you, so you can focus on what YOU do best.
You don’t have to do this alone. And you don’t need to become a copywriter to stay consistent.
👉Let’s make content one less thing on your plate.
Ready to finally get consistent with content without doing it all yourself? Let’s connect. Also, don’t forget to nab my FREE Guide to Turning Content into Clients!
Gina Marie Long-Boekhout
Web Copywriter | Content Marketer
Contact Form: GinaMarieLongMarketing.com
Gina Marie Long, Marketing and Virtual Assistance 