1) Get to the point immediately. Before any content is created, have complete clarity about what needs to be said on the Homepage and to whom. First impressions can make or break you. Keep the content clean, clear and professional. 2) If possible, use a logo that somehow identifies with your company, idea, product or … Continue reading 15 Crucial Tips to Grab the Attention of Website Visitors
Are you face down on your keyboard, frustrated with trying to figure out how to get prospects to notice your business? These suggestions work whether you’re marketing online or offline. And they’re so easy to implement. Sure, you can pay money for advertising, and in some cases you will be forking out cash to reach … Continue reading How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
The majority of companies simply cannot keep up with the growth of social media. Many scratch their heads and just don’t “get” what it’s all about. They have no strategy, they post ads the same as they do offline, and are not consistent in their online marketing efforts. And, *gasp*, some don’t even use this … Continue reading Social Media Marketing: Many Businesses Fail and Wonder What the Heck They’re Doing Wrong
Is that how you think of your website? Like a business card online? If so, you’re likely to have few visitors and even less sales. Are you creating consistent, quality content for your business website? If not, that’s a big problem. Because CONTENT is marketing gold. Content drives everything and puts the spotlight on … Continue reading Your Website is Not Just a “Calling Card.” BORING!
I'm always researching what plugins and other goodies are available that can make my WordPress sites purr. Everyone has different needs for how they want their website to function and how to make it interact with visitors. And there are thousands of options out there - enough to make the average person go bonkers. And … Continue reading My Favorite WordPress Plugins to Make Your Life Easier
Let me be clear and up front with this topic, as I'm sure that is what you would want. Honest answers and ideas. For the average author, a publisher and/or an agent can only dedicate a small amount of their time towards promoting your individual book - blasting it into the spotlights for possible purchase. … Continue reading Branding Your Book Until It Smokes!