Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Gina Marie Long, Web Copywriter|Content Marketer 