Are you face down on your keyboard, frustrated with trying to figure out how to get prospects to notice your business? These suggestions work whether you’re marketing online or offline. And they’re so easy to implement. Sure, you can pay money for advertising, and in some cases you will be forking out cash to reach … Continue reading How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Is that how you think of your website? Like a business card online? If so, you’re likely to have few visitors and even less sales. Are you creating consistent, quality content for your business website? If not, that’s a big problem. Because CONTENT is marketing gold. Content drives everything and puts the spotlight on … Continue reading Your Website is Not Just a “Calling Card.” BORING!