Okay, so you’re in the wellness biz. You’ve got great services or products and maybe some amazing, knowledgeable staff. But how do you convince people to choose you over the other guys? That’s where case studies come in.
Think about it: People love hearing about success stories… a great “before and after”. People are curious… they’re nosy! It’s like when your friend raves about a new restaurant – you’re more likely to try it, right? A case study is basically a rave about your business, told by a happy customer.
Why Case Studies Rock
- Builds trust: When people see that you’ve helped others reach their goals, they’re more likely to believe you can help them, too. It eases their anxiety about spending money on something or someone they’re not yet sure about.
- Lands you more clients: A great case study can bring in new customers like crazy. People share it, talk about it, and BOOM – you’ve got more leads.
- Helps you sell: Imagine having a real-life example of how your stuff works wonders. It’s way easier to convince someone to buy when you can say, “Hey, check out what we did for this person!” It’s PROOF!
How to Create a Killer Case Study
- Pick the right person: Find a client who’s totally thrilled with your services/products and saw amazing results.
- Tell their story: Don’t just list facts and figures. Talk about their struggles, how you helped, and their final “aha!” moment when their life changed for the better.
- Use numbers: Sure, stories are great, but numbers make it real. Did they lose weight? Sleep better? Have more energy? Share the details! People want to know the nitty-gritty.
- Show, don’t tell: Pictures and videos make the story even more powerful. Let people see the transformation. A great case study absolutely must have some visuals.
- Let them brag: Get quotes from your client about how awesome you are. People love hearing it straight from the source.
- Hire a content writer to create the case study in a professional, engaging way. Case studies DO follow a blueprint in order to have the greatest impact on readers.
Get the Most Out of Your Case Study
- Put it on your website: Make it easy for people to find.
- Share it on social media: Get the word out there.
- Use it in your emails: Remind people about your amazing work.
- Blog: Write a blog post summarizing the case study and link to the full version.
- Give it to your sales team, if you have one: Arm them with a powerful tool to close deals.
By sharing your clients’ successes, you’re not just bragging (though, let’s be honest, it is kinda awesome to brag). You’re building that “know/like/trust factor”, you’re catching the attention of new customers, and in turn – growing your business. So find your shining stars and let their before and after success stories do the talking for you!
Want to brainstorm some case study ideas for your business?
Let me help you improve your marketing efforts. My motto: Authentic connections equal profits.
Gina Marie Long-Boekhout
Web Copywriter | Content Marketer
Contact Form: GinaMarieLongMarketing.com
Gina Marie Long, Marketing and Virtual Assistance 