Social media has become a cornerstone for wellness businesses looking to connect with their audience, build trust, and foster a sense of community – both with new prospects and previous or current customers. However, standing out in the massively crowded digital space requires strategy and creativity. Below are seven tips to help wellness brands take action and up-level their social media content. The goal: to capture the attention of people frantically (or mindlessly) scrolling through their feeds!
1. Develop a Clear Brand Identity
Your social media presence should reflect your wellness business’s values and mission. If you haven’t already done this, start by defining your brand voice—whether it’s calming, empowering, or playful—and ensure consistency across all social media platforms. Use visually appealing graphics, high-quality images, and fonts that align with your brand. Some businesses use templates for their social media to keep the “look” of the posts similar with their branding (colors, fonts, logos, borders). Platforms like Instagram and Pinterest are ideal for showcasing this brand identity through lifestyle imagery or inspirational quotes.
2. Share Valuable Educational Content
Position your business as an authority in the wellness space by sharing educational posts that clearly discuss your audience’s pain points. Examples include:
𖥔 Tips on mindfulness (pain point: negative attitude all the time)
𖥔 Fitness routines (pain point: over 50 and joints ache exercising)
𖥔 Nutritional advice (paint point: hate cooking complicated meals)
𖥔 Insights into wellness trends.
Infographics and short videos can make complicated topics easier to comprehend while boosting engagement. Create carousel posts explaining health benefits of certain practices. Perhaps host live Q&A sessions to answer common wellness questions.
3. Leverage User-Generated Content (UGC)
Encourage your clients or followers to share their experiences with your services or products using branded hashtags. Highlighting UGC not only offers variety to your content but also builds trust among potential customers by showcasing real-life success stories. You could:
- Run contests where followers share their wellness journeys.
- Feature testimonials or before-and-after photos with client permission.
4. Collaborate with Influencers
Influencers in the wellness industry can spread your reach to thousands of people by introducing your business to their engaged communities. Choose creators/influencers wisely, whose values align with yours, and who have credibility in areas like fitness, mental health advocacy, or nutrition. Influencer partnerships can humanize your brand and make it more relatable to prospects already interested in wellness and improving their lives.
5. Create Interactive Content
Interactive posts are an excellent way to encourage engagement and keep followers invested in your business. Use Instagram Stories for polls, quizzes, or “ask me anything” sessions to promote participation and motivate people to leave comments. Other ideas include:
- Hosting virtual challenges (e.g., a 30-day yoga challenge).
- Sharing behind-the-scenes videos that give followers a glimpse into your operations.
6. Tap Into Marketing Locally
Wellness businesses often thrive on community connections. Incorporate local activities into your content by pointing out nearby landmarks, mentioning events (local health fair, walking groups), or trends happening in your local area that are relevant to your audience. Use geotags of your city on Instagram to attract nearby users. This approach makes your brand feel more relatable and connected to the community.
7. Offer Exclusive Promotions
Social media-only discounts and limited-time offers can entice both new prospects and existing clients. Flash deals on Instagram Stories or TikTok posts create urgency while rewarding loyal followers. Consider:
- Promoting discounts for first-time customers.
- Offering referral bonuses through social platforms.
Why Hiring a Content Marketer is Worth It
While these strategies can significantly bring attention to your business and boost your engagement, actually going through the motions to implement them effectively takes time and expertise. Even if you use AI to speed up the process, someone still needs to edit that content to make sure it sounds like a HUMAN wrote it and that it matches your brand and voice. As a content marketer specializing in wellness businesses, I can create tailored social media campaigns that resonate deeply with your target audience while freeing up your time to focus on what you do best—helping people lead healthier lives.
By partnering with a professional writer (ME!) who understands the nuances of the wellness industry (I am a Certified Health Coach, Certified Personal Trainer, and Certified Holistic Nutritionist), you can rest assured that every piece of content is optimized for impact. Let’s work together to elevate your social media presence!
Gina Marie Long-Boekhout
Web Copywriter | Content Marketer
Contact Form: GinaMarieLongMarketing.com
Gina Marie Long, Marketing and Virtual Assistance 