What is a “Core Content Piece”?

Let’s talk about something super important if you’re trying to make your mark in the wellness world. It’s more than just hitting publish for a few social media posts here and there…

To become someone people see as the go-to expert, you need what is called a “core content piece”. Think of it as a strong, well-written blog post or article on your website. This type of content can totally change how potential clients see your business.

As a fellow wellness professional, you already know how crucial it is for people to trust you, right? A skillfully-crafted core content piece (article/blog) does just that. It shows off your expertise while actually giving your audience some valuable insights and useful information. 

So, what exactly is a core content piece and how can it be used? And what the heck’s the difference between a blog post and an article?

First, blogs are more casual, personal, and frequently updated. And articles aim for in-depth details, add more authority with the information provided, and have a more formal tone. It used to be that blogs were shorter than articles, but nowadays, it doesn’t seem to matter. Everyone tends to mix-up which is which, too.

And a core content piece is basically a detailed, authoritative article that dives into a major challenge your ideal clients are facing. Unlike those quick social media updates, these pieces are longer (usually around 1,000 to 2,500 words) and explore topics that matter most to your audience.

For wellness businesses, this could be something like “Understanding the Science Behind Stress Reduction Through Meditation” or “Creating a Sustainable Wellness Routine That Actually Sticks.”

Why is this type of content so important for your wellness business?

Well, it does a few key things:

• It positions you as a expert in your specific area. Whether you’re focused on nutrition, yoga, mental health coaching, wellness retreats, the spa experience, or holistic wellness, this content shows you know your stuff.
• It provides significant value right away. You’re giving potential clients real help and information which is a huge way to build trust.
• It boosts your website’s SEO. This helps people who are searching for the solutions you offer to actually find you online.
• It becomes a central hub for more content. This is HUGE! One solid article can be repurposed into lots of smaller pieces for social media, your email newsletter, and other platforms. 

The Awesome Ripple Effect of Quality Content

When you invest in creating consistent core content pieces (1-4 articles a month), they don’t just sit on your website collecting dust. They keep working for you. One well-researched article can be turned into several weeks worth of social media content, segments for your email newsletter, talking points for a podcast, and even material for workshops.

This is a game-changer, especially for wellness businesses where time and resources for marketing can be tight. Instead of constantly trying to come up with new content from scratch, you’re strategically focusing on one article at a time and it becomes a multi-purpose source for other media.

Going Deeper Than Generic Advice

Let’s face it, the wellness industry is full of surface-level content that all says pretty much the same thing. So, your core content pieces need to dig deeper and offer perspectives that are unique to YOU and YOUR business and how you want to work with clients.

Your experiences, your professional knowledge, and even your own wellness journey all contribute to a voice that’s uniquely YOURS, and that’s what will help you stand out in a crowded market.

Ready to Build Your Content Foundation?

If you’re wondering where to even start with creating articles or blogs for your wellness business, don’t feel overwhelmed. A good first step is to think about the problems your clients experience or the questions they have… and that is the foundation for a core content piece!

When you’re focused on serving clients and running your business, you may not have the time to create content (or simply don’t want to do it). That’s where partnering with a content specialist (ME!) who understands the wellness industry can make a difference. Reach out to me if you need help!

Gina Marie Long-Boekhout
Web Copywriter | Content Marketer
Contact Form: GinaMarieLongMarketing.com