Is your wellness spa not as busy as you’d like? Don’t worry – you’re not the only one!
It’s tough to run a wellness business. You give great treatments, handle the money stuff, clean up, and somehow need to find time to market your business too. Let’s talk about a simple tool that really works: the e-newsletter.
What Makes Marketing Hard for Wellness Businesses
Before we get to the fixes, let’s look at what you’re dealing with:
- Lots of other spas and studios fighting for the same clients
- Not much money for ads (because good products and tools cost a lot!)
- No spare time between helping clients
- Social media that keeps changing the rules so fewer people see your posts
- Clients who forget to come back after their first visit
Does this sound like your business? These problems can make growing your wellness practice really hard.
Why E-Newsletters Work So Well for Wellness Businesses
E-newsletters might seem old-fashioned next to Instagram or TikTok, but they’re making a comeback for good reasons:
1. You Own Your List
With social media, the platform decides who sees your posts. With email, your messages go right to everyone on your list. No one can take that away.
2. Emails Feel Personal
Your emails land right in your clients’ inboxes – they don’t have to scroll to find you. It feels more like a one-on-one chat, just like the care you give.
3. Emails Make More Money
For every $1 you spend on email marketing, you can get about $42 back. That’s way better than most other types of marketing!
4. Perfect for Sharing Wellness Tips
Your clients want to learn about self-care and health tips – these make great topics for regular emails.
5. They’re Easy to Do
Tools like Mailchimp, Flodesk, or ConvertKit make it simple to create nice-looking emails even if you’re not tech-savvy.
What to Put in Your Wellness E-Newsletter
Not sure what to write about? Here are ideas your clients will love:
- Tips for each season (winter skin care, summer hydration help)
- Peeks behind the scenes at your space or new treatments
- Stories about your staff to help clients feel connected
- Success stories from clients (ask them first!)
- Special deals just for people who get your emails
- Quick wellness tips they can use at home
- Simple how-tos clients can try between visits
How to Get People to Sign Up for Your E-Newsletter
“But I don’t have any email subscribers yet!” No problem. Here’s how to start:
In Your Shop or Spa
- Put a signup sheet at your front desk
- Have your staff mention the newsletter when clients pay
- Ask if you can email their receipts (and get permission to send newsletters too)
- Make a QR code they can scan while waiting
Online
- Add a signup form to your website where people can see it
- Create a free guide (like “5-Minute Self-Care Tips”) that people get when they sign up
- Post about your newsletter on social media
- Add an email signup option when clients book online
Make It Worth Their While
- Give a small discount on their next visit when they sign up
- Create special events just for subscribers
- Share tips and info they can’t get anywhere else
How E-Newsletters Help Fix Your Business Problems
Problem: Clients Don’t Come Back Regularly
Fix: Send friendly reminders about services they liked before, or seasonal tips that make them want to book.
Problem: Not Enough Money for Marketing
Fix: Email marketing costs WAY less than ads but works better, especially with people who’ve visited before.
Problem: No Time for Marketing
Fix: Write several emails at once when you have time, then set them to send out on their own – even while you’re giving treatments!
Problem: Being Seen as the Local Expert
Fix: Share your know-how regularly, so people think of you first when they need wellness help.
Problem: Not Enough Time to Explain Things During Sessions
Fix: Send how-to guides or after-care tips by email, so you can spend your hands-on time working, not talking.
Start Small, Then Grow
The best part? You don’t need fancy weekly emails. Start with one or two emails a month that have:
- A quick hello
- One helpful wellness tip
- Info about one service or product
- A simple next step for readers
That’s all! As you get used to it, you can add more stuff later.
Your Quick Start List
Ready to begin? Here’s a checklist:
- [ ] Pick an email tool that’s easy for you to use
- [ ] Set up a way for people to sign up in your shop
- [ ] Add a signup form to your website
- [ ] Write your first 2-3 emails
- [ ] Pick a regular schedule (1-2 times a month is great to start)
- [ ] See which emails people open most to learn what they like
Need Help Writing Great Wellness Content?
Creating good emails takes time and skill – things you might not have while running your busy wellness business.
I help wellness pros create content that connects with clients and brings in bookings. Let’s talk about how I can help you build emails that work for your business. Drop me a line today!
Gina Marie Long-Boekhout
Web Copywriter | Content Marketer
Contact Form: GinaMarieLongMarketing.com
Gina Marie Long, Marketing and Virtual Assistance 