Ever feel like you're running on a hamster wheel, trying to come up with cool stuff to post for your wellness business? And yet your appointment book is still looking kinda empty? Yeah, that's a tough spot to be in. It's like you're shouting into a crowd, hoping someone notices, but mostly hearing crickets. Let's … Continue reading The Content Idea Jungle (and the Empty Appointment Book Blues)
Capturing Hearts & Building Wellness Brands: The Power of Strategic Content
Ever notice how the most successful wellness centers seem to have that "something special" online? That magnetic presence that draws clients in and keeps them coming back? It's not magic. It's strategic content. And as someone who lives and breathes wellness content creation, I've seen firsthand how the right words can transform a healing space … Continue reading Capturing Hearts & Building Wellness Brands: The Power of Strategic Content
Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Running a fitness or wellness business is a passion-driven endeavor. However, attracting new clients and building brand awareness can be challenging. This is especially true when operating on a tight budget. With the right marketing strategies, you CAN grow your business without breaking the bank. Below are some cost-effective marketing tips that can help you … Continue reading Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Drowning in a Sea of Sameness?
Navigating the Competitive Wellness Landscape Fellow wellness entrepreneurs, let's talk about the elephant in the (yoga) room: COMPETITION. Whether you run a boutique spa, offer personalized nutrition plans, manage a thriving gym, or guide clients as a health coach, you know the wellness industry is buzzing. And sometimes, that buzz can feel like a deafening roar … Continue reading Drowning in a Sea of Sameness?
What is a “Core Content Piece”?
Let's talk about something super important if you're trying to make your mark in the wellness world. It's more than just hitting publish for a few social media posts here and there... To become someone people see as the go-to expert, you need what is called a "core content piece". Think of it as a … Continue reading What is a “Core Content Piece”?
Case Studies: A Strategy to Gaining More Clients
Okay, so you're in the wellness biz. You've got great services or products and maybe some amazing, knowledgeable staff. But how do you convince people to choose you over the other guys? That's where case studies come in. Think about it: People love hearing about success stories... a great "before and after". People are curious... they're nosy! It's like … Continue reading Case Studies: A Strategy to Gaining More Clients
The Power of Influencers in Wellness Business Marketing
The Importance of Authenticity in a Crowded Digital Landscape In the ever-evolving world of online marketing, wellness businesses are facing constant challenges. Reaching your audience through traditional advertising channels have become less effective. The saturation of the market, ad-blocker usage, and organic reach have declined across social media platforms. Businesses in the wellness industry must … Continue reading The Power of Influencers in Wellness Business Marketing
How to Stand Out From the Crowd
Cutting Through the Noise: How Businesses Can Write Crystal-Clear Content In today's digital age, consumers are bombarded with marketing messages from every corner of the internet at all hours of the day and night. To stand out from the crowd, YOUR business needs content that cuts through the noise and resonates with your target audience. … Continue reading How to Stand Out From the Crowd
How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
Are you face down on your keyboard, frustrated with trying to figure out how to get prospects to notice your business? These suggestions work whether you’re marketing online or offline. And they’re so easy to implement. Sure, you can pay money for advertising, and in some cases you will be forking out cash to reach … Continue reading How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
15 Crucial Tips to Grab the Attention of Website Visitors
1) Get to the point immediately. Before any content is created, have complete clarity about what needs to be said on the Homepage and to whom. First impressions can make or break you. Keep the content clean, clear and professional. 2) If possible, use a logo that somehow identifies with your company, idea, product or … Continue reading 15 Crucial Tips to Grab the Attention of Website Visitors
E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Your Website is Not Just a “Calling Card.” BORING!
Is that how you think of your website? Like a business card online? If so, you’re likely to have few visitors and even less sales. Are you creating consistent, quality content for your business website? If not, that’s a big problem. Because CONTENT is marketing gold. Content drives everything and puts the spotlight on … Continue reading Your Website is Not Just a “Calling Card.” BORING!
Gina Marie Long, Marketing and Virtual Assistance 