Hey wellness businesses! Ready to turn those curious onlookers scrolling social media or checking out your website into loyal clients? Today, let's dive into a super effective tool that can help you do just that: lead magnets! Think of a lead magnet as a little gift you offer to potential clients in exchange for their contact info … Continue reading What is a Lead Magnet?
Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Running a fitness or wellness business is a passion-driven endeavor. However, attracting new clients and building brand awareness can be challenging. This is especially true when operating on a tight budget. With the right marketing strategies, you CAN grow your business without breaking the bank. Below are some cost-effective marketing tips that can help you … Continue reading Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Case Studies: A Strategy to Gaining More Clients
Okay, so you're in the wellness biz. You've got great services or products and maybe some amazing, knowledgeable staff. But how do you convince people to choose you over the other guys? That's where case studies come in. Think about it: People love hearing about success stories... a great "before and after". People are curious... they're nosy! It's like … Continue reading Case Studies: A Strategy to Gaining More Clients
The Secret to Marketing Success for Wellness Businesses: Know Your Target Audience
Why Understanding Your Ideal Client is Key The wellness industry is booming. Yoga studios, cafes with plant-based options, fitness gyms, health coaches, nutritionists, new wellness products... The desire for a healthier, happier life is driving a multi-trillion dollar market. But with so much competition, how do you make your wellness business stand out? The answer … Continue reading The Secret to Marketing Success for Wellness Businesses: Know Your Target Audience
The Power of Influencers in Wellness Business Marketing
The Importance of Authenticity in a Crowded Digital Landscape In the ever-evolving world of online marketing, wellness businesses are facing constant challenges. Reaching your audience through traditional advertising channels have become less effective. The saturation of the market, ad-blocker usage, and organic reach have declined across social media platforms. Businesses in the wellness industry must … Continue reading The Power of Influencers in Wellness Business Marketing
How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
Are you face down on your keyboard, frustrated with trying to figure out how to get prospects to notice your business? These suggestions work whether you’re marketing online or offline. And they’re so easy to implement. Sure, you can pay money for advertising, and in some cases you will be forking out cash to reach … Continue reading How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
15 Crucial Tips to Grab the Attention of Website Visitors
1) Get to the point immediately. Before any content is created, have complete clarity about what needs to be said on the Homepage and to whom. First impressions can make or break you. Keep the content clean, clear and professional. 2) If possible, use a logo that somehow identifies with your company, idea, product or … Continue reading 15 Crucial Tips to Grab the Attention of Website Visitors
E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Social Media Marketing: Many Businesses Fail and Wonder What the Heck They’re Doing Wrong
The majority of companies simply cannot keep up with the growth of social media. Many scratch their heads and just don’t “get” what it’s all about. They have no strategy, they post ads the same as they do offline, and are not consistent in their online marketing efforts. And, *gasp*, some don’t even use this … Continue reading Social Media Marketing: Many Businesses Fail and Wonder What the Heck They’re Doing Wrong
Your Website is Not Just a “Calling Card.” BORING!
Is that how you think of your website? Like a business card online? If so, you’re likely to have few visitors and even less sales. Are you creating consistent, quality content for your business website? If not, that’s a big problem. Because CONTENT is marketing gold. Content drives everything and puts the spotlight on … Continue reading Your Website is Not Just a “Calling Card.” BORING!
Gina Marie Long, Marketing and Virtual Assistance 