Let’s be honest... email marketing sounds great in theory. But in reality? It often ends up as a sticky note on your desk that says, “Send email soon.” Or it’s the last thing you think about after managing your staff, ordering supplies, checking in with clients, and trying to post something (anything!) on Instagram.🤦 If … Continue reading How to Build an Email Strategy That Runs Itself (So You Stay Consistent!)
Differences Between E-Newsletters and Email Campaigns for Wellness Businesses
Email Remains One of the Most Effective Tools for Engaging Audiences For wellness businesses, using email can be a game-changer in building relationships, driving sales, and encouraging loyalty. Understanding the differences between e-newsletters and email campaigns is essential in order to maximize their potential. While these two strategies are very similar, they serve specific purposes … Continue reading Differences Between E-Newsletters and Email Campaigns for Wellness Businesses
Why Capturing Email Addresses Is Essential for Your Wellness Business
As a wellness business owner, you pour your heart into helping clients feel their best. But what happens when potential clients visit your website, hop around checking out your services or your About Page (you DO have one, right?!), and then... leave? If you don’t have a way to stay in touch, they may never … Continue reading Why Capturing Email Addresses Is Essential for Your Wellness Business
How E-Newsletters Help Wellness Businesses Attract and Convert Clients
Many small wellness businesses and health coaches struggle to consistently attract and convert clients. There's a LOT of "noise" and distractions out there! While social media plays a role in brand awareness, it often fails to create deep connections with followers (or people scrolling by) and drive conversions (sales!). This is where e-newsletters shine. An … Continue reading How E-Newsletters Help Wellness Businesses Attract and Convert Clients
How Email Newsletters Can Boost Your Exercise Facility
In today's age of social media overload, it's easy to underestimate the power of a well-crafted email newsletter. But for exercise facilities, e-newsletters can be a game-changer for member engagement. Of course, you'll first need to collect the members' email addresses in order to send them an e-newsletter! Make sure you pump up the value … Continue reading How Email Newsletters Can Boost Your Exercise Facility
E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Gina Marie Long, Marketing and Virtual Assistance 