Ever feel like you're running on a hamster wheel, trying to come up with cool stuff to post for your wellness business? And yet your appointment book is still looking kinda empty? Yeah, that's a tough spot to be in. It's like you're shouting into a crowd, hoping someone notices, but mostly hearing crickets. Let's … Continue reading The Content Idea Jungle (and the Empty Appointment Book Blues)
Capturing Hearts & Building Wellness Brands: The Power of Strategic Content
Ever notice how the most successful wellness centers seem to have that "something special" online? That magnetic presence that draws clients in and keeps them coming back? It's not magic. It's strategic content. And as someone who lives and breathes wellness content creation, I've seen firsthand how the right words can transform a healing space … Continue reading Capturing Hearts & Building Wellness Brands: The Power of Strategic Content
What is a Lead Magnet?
Hey wellness businesses! Ready to turn those curious onlookers scrolling social media or checking out your website into loyal clients? Today, let's dive into a super effective tool that can help you do just that: lead magnets! Think of a lead magnet as a little gift you offer to potential clients in exchange for their contact info … Continue reading What is a Lead Magnet?
Drowning in a Sea of Sameness?
Navigating the Competitive Wellness Landscape Fellow wellness entrepreneurs, let's talk about the elephant in the (yoga) room: COMPETITION. Whether you run a boutique spa, offer personalized nutrition plans, manage a thriving gym, or guide clients as a health coach, you know the wellness industry is buzzing. And sometimes, that buzz can feel like a deafening roar … Continue reading Drowning in a Sea of Sameness?
7 Ways Wellness Businesses Can Improve Social Media Content to Attract Prospects and Re-Engage Clients
Social media has become a cornerstone for wellness businesses looking to connect with their audience, build trust, and foster a sense of community - both with new prospects and previous or current customers. However, standing out in the massively crowded digital space requires strategy and creativity. Below are seven tips to help wellness brands take … Continue reading 7 Ways Wellness Businesses Can Improve Social Media Content to Attract Prospects and Re-Engage Clients
Case Studies: A Strategy to Gaining More Clients
Okay, so you're in the wellness biz. You've got great services or products and maybe some amazing, knowledgeable staff. But how do you convince people to choose you over the other guys? That's where case studies come in. Think about it: People love hearing about success stories... a great "before and after". People are curious... they're nosy! It's like … Continue reading Case Studies: A Strategy to Gaining More Clients
The Power of Influencers in Wellness Business Marketing
The Importance of Authenticity in a Crowded Digital Landscape In the ever-evolving world of online marketing, wellness businesses are facing constant challenges. Reaching your audience through traditional advertising channels have become less effective. The saturation of the market, ad-blocker usage, and organic reach have declined across social media platforms. Businesses in the wellness industry must … Continue reading The Power of Influencers in Wellness Business Marketing
How to Stand Out From the Crowd
Cutting Through the Noise: How Businesses Can Write Crystal-Clear Content In today's digital age, consumers are bombarded with marketing messages from every corner of the internet at all hours of the day and night. To stand out from the crowd, YOUR business needs content that cuts through the noise and resonates with your target audience. … Continue reading How to Stand Out From the Crowd
How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
Are you face down on your keyboard, frustrated with trying to figure out how to get prospects to notice your business? These suggestions work whether you’re marketing online or offline. And they’re so easy to implement. Sure, you can pay money for advertising, and in some cases you will be forking out cash to reach … Continue reading How to Get People to Notice Your Kick-Butt Business (No Advertising Required)
E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Remember this 80/20 rule: 80% of an e-newsletter should focus on helping the reader and 20% should be about your business. If you want attention, you need to be a likeable expert and build relationships. This creates the wonderful “Know, Like, Trust” factor with treasured subscribers! A big problem with e-newsletters happens when the content … Continue reading E-Newsletters: Do You Want Sales? Focus First on Helping the Reader
Social Media Marketing: Many Businesses Fail and Wonder What the Heck They’re Doing Wrong
The majority of companies simply cannot keep up with the growth of social media. Many scratch their heads and just don’t “get” what it’s all about. They have no strategy, they post ads the same as they do offline, and are not consistent in their online marketing efforts. And, *gasp*, some don’t even use this … Continue reading Social Media Marketing: Many Businesses Fail and Wonder What the Heck They’re Doing Wrong
Your Website is Not Just a “Calling Card.” BORING!
Is that how you think of your website? Like a business card online? If so, you’re likely to have few visitors and even less sales. Are you creating consistent, quality content for your business website? If not, that’s a big problem. Because CONTENT is marketing gold. Content drives everything and puts the spotlight on … Continue reading Your Website is Not Just a “Calling Card.” BORING!
Gina Marie Long, Marketing and Virtual Assistance 