Let’s be honest... email marketing sounds great in theory. But in reality? It often ends up as a sticky note on your desk that says, “Send email soon.” Or it’s the last thing you think about after managing your staff, ordering supplies, checking in with clients, and trying to post something (anything!) on Instagram.🤦 If … Continue reading How to Build an Email Strategy That Runs Itself (So You Stay Consistent!)
Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Running a fitness or wellness business is a passion-driven endeavor. However, attracting new clients and building brand awareness can be challenging. This is especially true when operating on a tight budget. With the right marketing strategies, you CAN grow your business without breaking the bank. Below are some cost-effective marketing tips that can help you … Continue reading Effective Marketing Strategies for Fitness & Wellness Businesses on a Budget
Drowning in a Sea of Sameness?
Navigating the Competitive Wellness Landscape Fellow wellness entrepreneurs, let's talk about the elephant in the (yoga) room: COMPETITION. Whether you run a boutique spa, offer personalized nutrition plans, manage a thriving gym, or guide clients as a health coach, you know the wellness industry is buzzing. And sometimes, that buzz can feel like a deafening roar … Continue reading Drowning in a Sea of Sameness?
Differences Between E-Newsletters and Email Campaigns for Wellness Businesses
Email Remains One of the Most Effective Tools for Engaging Audiences For wellness businesses, using email can be a game-changer in building relationships, driving sales, and encouraging loyalty. Understanding the differences between e-newsletters and email campaigns is essential in order to maximize their potential. While these two strategies are very similar, they serve specific purposes … Continue reading Differences Between E-Newsletters and Email Campaigns for Wellness Businesses
7 Ways Wellness Businesses Can Improve Social Media Content to Attract Prospects and Re-Engage Clients
Social media has become a cornerstone for wellness businesses looking to connect with their audience, build trust, and foster a sense of community - both with new prospects and previous or current customers. However, standing out in the massively crowded digital space requires strategy and creativity. Below are seven tips to help wellness brands take … Continue reading 7 Ways Wellness Businesses Can Improve Social Media Content to Attract Prospects and Re-Engage Clients
Why Capturing Email Addresses Is Essential for Your Wellness Business
As a wellness business owner, you pour your heart into helping clients feel their best. But what happens when potential clients visit your website, hop around checking out your services or your About Page (you DO have one, right?!), and then... leave? If you don’t have a way to stay in touch, they may never … Continue reading Why Capturing Email Addresses Is Essential for Your Wellness Business
How E-Newsletters Help Wellness Businesses Attract and Convert Clients
Many small wellness businesses and health coaches struggle to consistently attract and convert clients. There's a LOT of "noise" and distractions out there! While social media plays a role in brand awareness, it often fails to create deep connections with followers (or people scrolling by) and drive conversions (sales!). This is where e-newsletters shine. An … Continue reading How E-Newsletters Help Wellness Businesses Attract and Convert Clients
The Secret to Marketing Success for Wellness Businesses: Know Your Target Audience
Why Understanding Your Ideal Client is Key The wellness industry is booming. Yoga studios, cafes with plant-based options, fitness gyms, health coaches, nutritionists, new wellness products... The desire for a healthier, happier life is driving a multi-trillion dollar market. But with so much competition, how do you make your wellness business stand out? The answer … Continue reading The Secret to Marketing Success for Wellness Businesses: Know Your Target Audience
How to Stand Out From the Crowd
Cutting Through the Noise: How Businesses Can Write Crystal-Clear Content In today's digital age, consumers are bombarded with marketing messages from every corner of the internet at all hours of the day and night. To stand out from the crowd, YOUR business needs content that cuts through the noise and resonates with your target audience. … Continue reading How to Stand Out From the Crowd
Gina Marie Long, Marketing and Virtual Assistance 